New Products We Love

display of V'z favorite new products


Kevin Murphy is a master of his profession, and his work has graced the covers of all the major global print publications. Today, he remains at the forefront of an industry that he is deeply committed to and passionate about, and is recognized among his peers as a visionary in the creation of modern, hairdressing products and tools. We carry an extensive product line of his hair care products, both in our shop and online.


ColorProof Color Care Authority is a complete line of professional luxury products designed exclusively for color-treated hair. These next generation formulas combine the latest innovations in ingredient technology with best-in-class ingredients to create a new standard in color care. ColorProof products are guaranteed, if sold from an authorized retailer, to provide unsurpassed color protection or your money back.


PURELAND Beauty is all about purity in their products and the land they use to grow their botanicals. They use natural farming techniques, which means No GMOs, No Pesticides, No Weed Killers, and No Chemical Fertilizers, on the land or the plants that create PURELAND products.

PureLand product selection

Saryna Key

Introducing the world to the beauty benefits of shea butter, Saryna Key proudly launched four new collections that are individually formulate for damaged, curly, color treated or fine hair. These four products collections also feature natural ingredients including wheat, apple, cotton and silk proteins as well as amino acids.

Saryna Key products